A dedicated IP address ensures that you'll have a distinctive numeric identifier on the Internet and that it won't be shared with other people's Internet sites or applications as it happens with a shared Internet hosting account. There are many uses for a dedicated IP - for example, when an SSL certificate is needed in case you have a web-based store and you need to accept online payments or if you have a login form and you'd like the info that users submit to be encrypted. A dedicated IP address could also be used for other applications, such as a VoIP server, for example. Furthermore, it will give more credibility and protection to your sites, as a network flood to a shared IP will not have any impact on your dedicated IP. In case you host your websites with us and you have your own hosting server, you will be able to get one or numerous dedicated IP addresses with only a couple of clicks and to use them in case you cannot use the IP provided with the web server.